First I must say I enjoyed my experience with Republic Wireless. Unfortunately, the time has come to transition to another service provider. I would like to leave a little feedback on my experience with RW.
- Like most, I was excited about the (beta) RW service model - You remember that right? The “Truly Unlimited. Period. For $19” phase. RW PERFECTLY fit a ready & willing, albeit limited, niche. Alas, it was not meant to be
- Understanding companies are in business to make money, I transitioned and continued with the now grandfathered 3G plan.
- The initial phone was blah. The second phone was blah. Many of the follow on phones were blah. But you know - that REALLY REALLY DID NOT BOTHER ME. I didn’t then, and still don’t now, need to have the fastest, newest and/or high end smartphone. All I really require is a dependable and serviceable mid-ish grade smartphone that is backed up by reliable service. I was a perfect fit for RW.
- My assumption is that most (?) of the early RW beta+ members, were MORE THAN WILLING to accept the less than stellar smartphones, speed, and customer service tradeoffs because the price point was right and the company’s service model was promising. Maybe that why there are still members on the beta Defy phone. Maybe thats also why the rebate plans did not have as much participation from beta members as planned. In hindsight, I think the constant tinkering foretold the writing on the wall even then…
- I would read comments in the community where members would “inquire” about newer and better smartphones. I would also read comments questioning the customer service model. I saw RW reply there were changes coming that would directly affect the questions. Uh oh…I wondered if I was in the happy silent minority or the happy silent majority.
- Lest we forget, the service model we were sold on is that RW would provide smartphones that would be continually updated with no need to worry about the smartphone becoming obsolete. In other words, RW’s research stated we wouldn’t t need to buy new smartphones nearly as often. I think I remember RW stating that research showed the newest model smartphone was not as important to consumers as price point and a continually updated phone. Is that even close to right? Yet, the model changed. Nevertheless, it was a promising premise and company plan. But, alas, that was not meant to be.
- Eventually the grandfathered phone died a very slow and very painful death. I went to multiple repair shops attempting to keep it on life support.
- I had a decision to make.
- After weighing the plusses and minuses, it simply did not make fiscal sense for me to continue with RW. Bluntly - RW was not price/cost competitive.
- That sentence was hard to type - RW was not price/cost competitive. From a cost standpoint - RW initially BLEW AWAY ALL COMPETITORS - - Now its not cost competitive.
- The question Republlic Wireless should do a deep dive and ask is: How did we get here?
En Fin - Its sad to leave RW, but It is time. Technology, company business plans, and consumer preferences change. I wish RW the very best going forward.