R.W is already very competitive with their current pricing structure and features they currently offer. (why I switched to them vs Fi.)
As mentioned in other threads discussing unlimited or rollover data and other suggestions from community members, such things “break the model” that R.W has in place to offer data at $5 per 1GB. If they added on such things, or offered lower data amounts for less “to be more competitive”, it breaks the model and then everyone has to pay much more for data. That is a never ending battle. U give what some customers want, but that then upsets others. As seen with their evolution from the 1.0 to now 4.0 plans.
If a ultra low cost phone plan, with decent sized data amount is what ones primary concern, then there are certainly other options out there. The pros or cons of those others would be up to the individual to decide if they are acceptable or not for them, whether that be having to pay a lump sum all at once, or have no roaming or wifi calling etc.
For those on super low budget or fixed income, who don’t need many minutes, but do need unlimited texts and a 1-2gb of data, there are programs out there that, if you qualify, u can get a smartphone and monthly service “free”. Though, the quality of the phone itself and service those programs provide are most often rather poor and are locked to only one certain carrier or zip code, according to the reviews I have seen, as well as some personal experience.
We all wish to get more for less…and I, just like many others here, are all anxious to get the best deal on what exact plan works for us on an individual needs basis. But its so easy to get caught up in this whole discussion, seeing what other companies offer, and then coming to the company you are with and “suggesting” they do something differently.