Moto X Pure Edition start up

Why is my screen dark and hard to read on newly activated Moto X Pure Edition?

Also, having trouble transferring texts, etc. from Moto G to this phone. Tried to install Motorola Migrate on new phone and got message that it is not supported.

Did you try adjusting the brightness? Migrate is no longer supported by Motorola. There are other apps in the Play Store that do the same thing.

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