When I was paying for unlimited cellular data with Verizon back in the day when the iPhone 4 came out, I already had wifi access in my house and at work. I spent probably at least 60-70% or more of my time in those two places. Based on my data usage, it wasn’t necessary for me to have unlimited cellular data and virtually unlimited wifi data (at least it seemed that way to me).
To market to people like I was, maybe a slogan for RW can be: “why pay for data twice?” A longer slogan could be: “You already have data. Why pay for it twice?” I like the first question better. It’s shorter and more to the point; also people might not already have data.
What do you think about these slogans?