Taxes fees are not included.
RW is indeed small but has a history of innovation. RW has unique qualities that should be noted when comparing to other companies. They are a VOIP company with cell backup. That helps them be cost competitive but is one reason that some phones are incompatible.
One recent innovation is the Extend Home device (currently in Beta) that can replace an existing land line or VOIP service like OOMA. It is like having 2 lines for the price of one because you can be on a call with your cell and a wired phone (connected to Extend Home) at the same time.
I don;t think RW will offer free data because their business model is based on VOIP/wifi keeping cost low for the company and users alike (like me who are on wifi most of the time).